We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (2024)

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Road Test

We put the famed K-beauty inspired brand to the test.

By Bella Cacciatore

We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (4)

    Courtesy of brand

    Once a hard-to-find novelty, Korean beauty (or K-beauty) is now just as accessible as drugstore staples. You can thank Glow Recipe for that. While it’s currently best known for its adorable fruit-shaped skin-care products and clean ethos, the brand got its footing by creating a marketplace for Americans to shop the best products Korea had to offer. Now the company focuses solely on its own skin-care range, which takes the glow-forward philosophy of Korean skin-care routines and distills it into a smaller number of steps that are simple to follow and fun to use.

    To say Glow Recipe has been a smash hit would be an understatement. It’s beloved by bloggers and editors, and one of its signature Watermelon Glow Sleeping Masks is sold every three minutes. In addition to having some of the best-smelling products out there, the brand also uses no parabens, SLS, SLES, phthalates, or mineral oil, among others. Add on the Instagram-bait packaging and the fact that no product tops $50, and it’s no wonder Glow Recipe is one of the brands we’re asked about the most.

    We had Glamour editors—ranging from obsessed fans to brand newbies—put the entire line to the test. Scroll on for our honest reviews of the best Glow Recipe products.

    All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

    • 1/12

      Glow Recipe Watermelon + AHA Glow Sleeping Mask

      I’m not usually a huge fan of sweet-smelling beauty products, but it’s truly impossible not to love the scent of Glow Recipe’s watermelon line. (It smells like a watermelon Jolly Rancher!) And if there’s only one product you have to try, it’s this subtly plumping, gently exfoliating overnight mask—which racked up a 5,000-person wait list at Sephora after it first launched (and a Glamour Beauty Award in our Readers’ Choice category). That’s how strong the word of mouth is on this gem. The words sleeping mask might make you think of a thick night cream, but the consistency is more like a gel that instantly sinks into your skin. I put it on before bed, let its combo of amino-acid-rich watermelon extract, hyaluronic acid, and gentle AHAs go to work, and wake up with noticeably dewier-looking skin. —Lindsay Schallon, contributor

    • Courtesy of brand

      2/12

      Glow Recipe Avocado Ceramide Redness Relief Serum

      My skin had a total meltdown over the summer, with breakouts all over my jawline, dryness on my cheeks, and general lack of cooperation that, frankly, beautifully reflected the mood of the 2021. Applying this ceramide-packed formula was like pressing Control-Alt-Delete on my skin (sorry, Mac devotees), nurturing my skin barrier, giving flakes the boot, and calming the inflammation that stemmed from the maskne. It also has antioxidant-rich avocado to keep the free radicals at bay. —Deanna Pai, acting commerce editor

    • Courtesy of brand

      3/12

      Glow Recipe Guava Vitamin C Dark Spot Treatment Serum

      Dark-spot treatments tend to be too harsh for my sensitive skin, but I’m happy to report this formula is anything but. It’s packed with five (!!) types of vitamin C—in both water- and oil-soluble form to minimize irritation—that work together to brighten and even out texture from hyperpigmentation or acne scars, and deliver a dewy glow overnight no matter what skin type you have. I use this once or twice a week at night before applying my moisturizer, and wake up with a face that looks noticeably refreshed. —Talia Abbas, associate commerce editor

    • Courtesy of brand

      4/12

      Glow Recipe Watermelon Lip Pop

      I love a good lipstick but also suffer from chronically dry lips, so wearing it becomes a whole thing. This all-in-one from Glow Recipe combines lip scrub, lip balm, and tint to make it a little easier. The scrub gently exfoliates flakes before dissolving away, and the balm it leaves behind keeps my lips coated in moisture all day. My favorite part (besides the watermelon scent) is the poppy-pink tint for that perfect Popsicle flush. —Bella Cacciatore, beauty writer

    • 5/12

      Glow Recipe Banana Soufflé Moisture Cream

      If you love bakery-style banana pudding as much as I do, you will be overjoyed when you unscrew the lid of this cream and smell dessert. Even though it looks dense, it’s more bouncy gel-cream than buttery lotion, which means it spreads into the thinnest of layers despite being packed with anti-inflammatory ingredients like centella asiatica and turmeric. Miraculously, it achieves the same level of hydration that usually takes me several serums to accomplish, taking my dehydrated skin from parched to plump and keeping it that way. Truly, this is how the universe intended bananas to be used. —Sarah Wu, contributor

    • Courtesy of brand

      6/12

      Glow Recipe Plum Plump Hyaluronic Acid Serum

      At this point in my career, I’ve gamely volunteered to try every single product Glow Recipe has to offer. This time around I was most curious to see how Plum Plump would differ from other hydrating serums in the brand’s lineup, such as Watermelon Pink Juice or Pineapple Glow. When I received the lilac glass bottle, I added a small pump to my morning routine, right after patting on toner. The faint scent—best described as an idealized, icy version of fresh plums—dissipated almost immediately, and the lightweight gel sank in just as quickly. The most noticeable difference from previous Glow Recipe serums I’ve tried was the dramatic plumping, smoothing effect—especially on the dry sections of skin around my nose and cheeks. A combination of irritation and overly drying acne treatments has left the lower half of my complexion in less than ideal condition, but a few days (and nights) of Plum Plump later, and you wouldn’t even know it. It erased every flaky patch in sight, didn’t clog my pores, and gently put me back on the path to the coveted chok-chok skin I thought was beyond my reach. —S.W.

    • Courtesy of brand

      7/12

      Glow Recipe Watermelon Pink Juice Oil-Free Moisturizer

      It was the scent that got me in the door—light and cool, like a summer day with no plans—but the moisturizer itself that made me a true fan. It’s so gentle on my dry and irritable skin, which is harder to find than you’d think. I especially love that it actually makes my skin feel hydrated all day without the need to slather on a thick or sticky cream. —Anna Moeslein, deputy editor

    • 8/12

      Glow Recipe Pineapple Glow Serum

      Vitamin C serums are notoriously hard to formulate since the ingredient is difficult to stabilize, but this serum has three different forms to maximize its stability and potency. It also has AHAs to gently exfoliate and is paired with hydrating and soothing ingredients so it’s not too drying. After a few weeks of regular use, I noticed a brighter complexion, reduced hyperpigmentation, and pores that appear smaller. It’s gentle enough that it hasn't triggered my rosacea or caused any dry patches to crop up. Plus, the sunny golden hue and irresistible scent are half the reason I willingly get out of bed on weekdays. —S.W.

    • 9/12

      Glow Recipe Watermelon Glow PHA+BHA Pore-Tight Toner

      This all-in-one hydrating, exfoliating, and pore-tightening toner from Glow Recipe has truly outdone itself. With a bouncy texture (thanks to the watermelon and cactus extracts), it preps your skin for the steps to come in your skin-care regimen and smells absolutely incredible. Ever since applying this toner both day and night, my skin is soft to the touch and more radiant than ever before. Plus, the bottle looks so pretty on my top shelf. —Tara Gonzalez, contributor

    • 10/12

      Glow Recipe Avocado Melt Retinol Eye Sleeping Mask

      If the word retinol sends you running, don’t be scared of this eye cream. The brand used encapsulated retinol here for gentler, slow-release results that minimize the risk of irritation and sensitivity. The idea is that you get the benefits of retinol (speeding up cellular turnover, smoothing your skin’s surface, and spiking collagen production) without the stronger side effects (drying, flaking, and peeling—my unholy trinity). Along with retinol, avocado provides a brilliant dose of inspiration for the packaging (it’s admittedly really cute and 95% of the reason I decided to try this in the first place), while also adding antioxidants and a soothing, anti-inflammatory effect. Additionally, there is hyaluronic acid (in two forms) and squalane, which are two of my favorite ways to receive potent hydration. What you get in the end is a formula that balances smoothing and brightening effects with plenty of moisture, so there’s no risk of dryness or irritation, even with daily use. —S.W.

    • Courtesy of brand

      11/12

      Glow Recipe Blueberry Bounce Gentle Cleanser

      My skin-care routine is something I look forward to as soon as I wake up and the second I get done with work. The first step is a great cleanser, and I love this blueberry one. The texture is on the thicker side for a gel, which is ideal for removing makeup from the day, especially stubborn mascara. I also love that it doubles as a clarifying mask when you leave it on for about five minutes. A perfect two-in-one for bouncy-smooth, hydrated skin. —T.G.

    • 12/12

      Glow Recipe Watermelon Glow Ultra-Fine Mist

      I’m not a big fan of face mists—frankly, I don’t see the point—but the smell of this watermelon spray is truly a delight. It’s light and refreshing, and the formula doesn’t feel sticky or tacky on your face. I'm not sure exactly how hydrating this mist is, but it’s perfect to throw in my bag for those times when the sun gets a little too warm. —A.M.

    Bella Cacciatore is Glamour's beauty writer and has over five years of experience in the beauty industry. You can follow her on Instagram at @bellacacciatore_.

    Topicsroad testskin careglowy skink beautyshopping

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    We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (2024)

    FAQs

    Is the Glow Recipe really worth it? ›

    Glowing customer review: "This is my favorite serum by far! It smells good, feels good, and I can feel and see a difference in my skin. I love how natural it smells/feels, but it still has the good stuff to combat fine lines etc. I keep getting more every time I run out!"

    How much is the Glow Recipe worth today? ›

    Glow Recipe earned $300 million in revenue in 2023, Fortune is the first to report. The duo, both 42, say that the decade they each spent at L'Oréal—working on Kiehl's, Lancôme, and L'Oréal Paris across digital, global business development, and marketing—has been critical to their approach to building a business.

    Why is the Glow Recipe so popular? ›

    Glow Recipe creates clean, fruit-forward, clinically-effective skincare for glowing skin. Anchored in Korean skincare philosophies, this sensorial skincare line develops innovative formulas that pair antioxidant-rich fruit with gentle yet powerful actives for real results and your healthiest, glowiest skin yet. Vegan.

    Is Glow Recipe bad for your skin dermatologist? ›

    Drunk Elephant and Glow Recipe products aren't inherently harmful when used as instructed for their intended purpose, and the companies make products that tweens can tolerate. But some contain ingredients that can irritate young skin, dermatologists said.

    What happened to Glow Recipe after Shark Tank? ›

    Glow Recipe is still going strong without a Shark's investment. Despite not actually getting the cash injection Glow Recipe's founders wanted from "Shark Tank," there's no doubting the business has only gone from strength to strength.

    Is glow worth the money? ›

    Glow Face Oil sells for that price. It might sound like an exorbitantly high price, but hear me out. It's got great brightening benefits and moisturizes well without feeling heavy.

    Is Robert Herjavec still with the Glow Recipe? ›

    Robert Herjavec offered the duo a deal, but they opted to pass. Today, Glow Recipe is thriving. By 2021, the company had surpassed $100 Million in sales and their products have gained a cult-like social media following.

    What is the sister brand of Glow Recipe? ›

    We are so excited to introduce our new sister line, Sweet Chef! Formulated with skin-loving vitamins and vegetables, you can mix and match each serum and sheet mask to satisfy your skin's cravings.

    How is Glow Recipe doing? ›

    Now, Glow Recipe is one of the buzziest brands in skin care, closing out 2021 with an estimated $100 million in sales. CNBC Make It spoke with Chang and Lee about quitting their jobs to chase their dreams and how their Korean heritage inspires everything they do at Glow Recipe, from ingredient lists to advocacy.

    How long does it take to see results from Glow Recipe? ›

    When you'll see results: 2-3 months. Retinol is more of a slow-and-steady kind of ingredient. “In general, retinoids can take two to three months to show improvement, as it helps to regulate skin cell turnover.

    Who is the Glow Recipe owned by? ›

    Synergy is the secret sauce to success at Glow Recipe, where Sarah Lee and Christine Chang oversee all functions as a united front. Born in South Korea and raised in Louisiana, Christine Chang moved back to South Korea when she was 10.

    Is there a dupe for Glow Recipe? ›

    MCoBeauty.'s Hydrate & Glow Ultra-Dew Serum is the dupe with the most similar ingredients. Our matching methodology puts it at an 71% ingredient match to Glow Recipe's Watermelon Glow Niacinamide Dew Drops! Of all of the dupes for this product, Numbuzin's No. 3 Skin Softening Serum is the most liked by our community.

    Does Glow Recipe have retinol in it? ›

    While we don't have a retinol serum in our lineup, you can find it in our Avocado Melt Retinol Eye Cream. We use an encapsulated form that allows it to penetrate with minimal risk of irritation, and pair it with super-soothers like avocado and niacinamide.

    What is the best skin care brand? ›

    20 Highest Quality Skincare Brands in 2024
    • SkinMedica.
    • La Mer.
    • Dr. Barbara Sturm.
    • The Ordinary.
    • The Estée Lauder Companies Inc. ( NYSE:EL)
    • Sunday Riley.
    • Avene.
    • Drunk Elephant.
    Feb 24, 2024

    Is the Glow Recipe really clean? ›

    We formulate with the highest quality natural ingredients, and what's not in the formula is just as important as what is. We provide full ingredient lists for complete transparency on our formulas. Our skin-care essentials are clean, vegetarian, and Leaping Bunny certified cruelty-free.

    Does the Glow Recipe break you out? ›

    This viral toner contains potent exfoliating acids that, if overused or applied to sensitive skin, can potentially harm your skin barrier, leading to issues like dryness, redness, and breakouts.

    What is the Glow Recipe good for? ›

    It basically does it all: moisturizes, plumps & soothes, as well as helping to treat pores, flakiness, and fine lines/wrinkles.

    Is Glow Recipe a clean skincare brand? ›

    We create gentle, yet effective formulas using the highest quality ingredients that are always clean, vegan & leaping bunny certified. We're constantly working to reduce our environmental footprint by going carbon neutral, using eco-conscious packaging and offering a send-back recycling program.

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